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Nissan Launches 'El Reto Final Nissan 2,' Second Installment of Award-Wining Reality Show


May 2007
 Filed under: NISSAN CORPORATE Car News | NISSAN CORPORATE Headlines
HOUSTON, May 23 /PRNewswire/ -- The historical soccer enmity between Mexico and Argentina will get a chance to relive old memories with "El Reto Final Nissan 2," a five-part reality show and a one-of-a-kind soccer match that will decide who deserves the title of champion of the Americas. This exciting reality series premiered exclusively in Spanish on Fox Sports en Espanol on April 29, and will continue airing every Sunday until the final match on Saturday, June 23. Live from Robertson Stadium in Houston, TX, the historic rematch will be telecasted in Spanish by Fox Sports en Espanol and in English by Fox Soccer Channel on Saturday, June 23rd.

"'El Reto Final Nissan 2' is an exclusive programming concept that highlights the very favorite sport among Hispanic fans: soccer. Through this reality series, fans can relive glorious moments in the history of soccer by seeing their favorite soccer stars play once again against old rivals," said Jan Thompson, vice president of marketing for Nissan North America. "As we gear up for the second installment of this exciting and bold option in soccer telecasts, we feel that this is a natural fit for Nissan, as a company that promotes excitement and innovation."
In 1993, Mexico made its debut at the Copa America Ecuador with a tie score (1-1) against Argentina who was already a well respected team. For the final game, Gabriel Omar Batistuta destroyed the "Mexican dream" by winning the Copa America Ecuador 93' (2-1). The following year, at the Copa America Peru 2004, Argentineans were beaten by Ramon Morales with a 2 -1 score. A year later both teams competed with each other at the Copa Confederacion, where Luciano Figueroa made the only goal during the extra time (110 min.). During the unforgettable World Cup 2006, Maximiliano Rodriguez classified Argentina for the Final Quarters (2-1) against Mexico.

The "El Reto Final Nissan 2" series will give them a new chance to decide who will be this year's winner: Mexico or Argentina. The reality series tells the story of the original matches and of the intense competition that characterizes the rivalry through archival footage of the prior games and interviews with players and loyal fans. In five, unscripted episodes players such as Alberto Garcia Aspe, Luis "Zague" Alves, Sergio Goicochea and Alejandro Mancuso, who were part of the national Mexican and Argentinean teams in 1993, will be tracked down, ambushed and persuaded to join their former colleagues. They will also participate in intense training sessions and practices to prepare them for the rematch. George, the dynamic program host who narrated the series' first installment, will once again lead viewers through all the excitement.

"We're thrilled to join Nissan once again for the second season of the series," said David Sternberg, executive vice president and general manager of Fox Sports en Espanol. "'El Reto Final Nissan 2' is the perfect complement to our year-long, exclusive coverage of the best in Latin American soccer. The reality series and the unique rematch between Argentina and Mexico not only exemplifies our commitment to providing Fox Sports en Espanol's loyal and passionate audience with innovative programming options, but also to continuing to break new ground in branded entertainment programming."

Fans and soccer enthusiasts interested in learning more about "El Reto Final Nissan 2" should visit www.retofinalnissan.com for background information on their favorite teams, player profiles, programming details and news updates. Fans can also enter, via the website, a national sweepstakes where three grand-prize winners will receive a deluxe trip for four to the final match at Robertson Stadium in Houston, TX. In addition to participating in a meet-and-greet with players and coaches, the winners will be treated to a behind-the-scenes tour of Robertson Stadium, and will gain exclusive access to a catered deluxe-viewing suite where they will interact with a variety of players. Tickets for the June 23 rematch are now on sale and can be purchased through Ticketmaster.

Outside of Houston, fans in Miami and Los Angeles will also have the opportunity to cheer for their favorite teams during two VIP viewing parties being held in those cities. Miami will serve as the headquarters for fans of Team Argentina, while fans of Team Mexico will gather in Los Angeles. An exclusive location in each of these cities will be the center for fans to party, cheer and enjoy the final match surrounded by fellow Argentina / Mexico supporters, delicious food and even legendary soccer stars from the Argentinean and Mexican National Teams.

Nissan will incorporate product integration in the program by showcasing its Nissan Pathfinder, Nissan Titan and Nissan Altima vehicles throughout the reality series.

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.

More information on Nissan North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com and www.infiniti.com

About Fox Sports en Espanol

Fox Sports en Espanol features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including InterLiga(TM), the Copa Toyota Libertadores, Copa Nissan Sudamericana, CONCACAF Copa de Campeones, and the FIFA Club World Cup soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; the Caribbean World Series; and premier combat sports including championship boxing from Mexico and the U.S., Ultimate Fighting Championship and kickboxing. The channel reaches more than 13 million cable and satellite households in the country, of which 4.5 million are U.S. Hispanic households.

Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation's Fox Sports International.

For more information, visit Fox Sports en Espanol online at foxsportsla.msn.com

Source: Nissan North America

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